Clinic revenue estimate
What might overdue visits represent?
Use your clinic’s own figures to estimate the potential gross appointment revenue from a patient reactivation campaign.
A potential revenue estimate only. It does not record or confirm bookings, and it is not a guaranteed result.
Your clinic’s figures
Set the scenario
These example values are editable. Use your own assumptions for a more relevant estimate.
Number of patients you might include in a reactivation campaign.
The share of those patients you estimate may book an appointment.
Your clinic’s average gross value for one appointment.
Sample inputs are not MorrowTally performance data.
Scenario estimate
Potential recovered revenue
£900
Potential gross appointment revenue. This is not confirmed bookings or a guaranteed result.
Show your working
Formula and assumptions
Overdue patients × expected booking rate × average appointment value
120 × 10% × £75 = £900
This scenario assumes that the selected share of overdue patients books one appointment at the average value entered. It excludes repeat visits, campaign costs, cancellations, no-shows and visits that would have happened anyway. The starting figures are illustrative examples, not MorrowTally results.