Overdue visits
Reach patients who are due for a check-up or follow-up with a personal email and a direct booking route.
For independent clinics across the UK
Campaigns to reconnect with overdue patients and offer cancelled slots.
MorrowTally is designed for independent dental, physiotherapy, veterinary, optical and aesthetic clinics across the UK. It helps clinics contact overdue patients and offer cancelled appointments to people waiting.
A booking-system connection or a simple export can be discussed for scoping.
ILLUSTRATIVE WORKFLOWA CHANCE TO RECONNECT
A SAMPLE DIARY
EXAMPLEWhen a cancellation opens
Routine visitExisting
Slot now openCancelled
Follow-upExisting
WAITING LIST
Offer the open time with a booking link.
EMAIL FOLLOW-UP
“Your next visit is due.”
Personalised note · clinic booking linkMADE FOR INDEPENDENT PRACTICES
Dental Physiotherapy Veterinary Optical Aesthetic
A practical place to start
Three reasons to get back in touch.
Choose a campaign that fits the gaps in your diary. MorrowTally helps your team follow through, with less chasing by hand.
Cancelled slots
Offer an open appointment to people on your waiting list, using your clinic’s booking link or process.
Patients away 12+ months
Discuss a win-back for patients who have not visited in a year or more.
A clear process
Start small. Know what came back.
Begin with one campaign and agree how to recognise a booking before anyone presses send.
Choose the campaign
Pick an overdue group, a cancelled slot or a win-back audience. A patient-list export is a straightforward starting point.
Agree the details
Confirm who can be contacted, which channel fits, what to exclude and how your team will identify bookings.
Review the report
See confirmed extra bookings separately from estimated revenue, using appointment values supplied by your clinic.
↳ If your booking system has a suitable connection, we can discuss it. A ready-made integration is not assumed.
Useful proof, without mystery maths
A report your practice can actually stand behind.
A campaign report could show confirmed bookings separately from estimated value, using appointment values your clinic provides.
How patient data is approached ↓MORROWTALLYCAMPAIGN SUMMARY
Campaign report
A clear view of the work and what it brought back.
CampaignAgreed with your clinic
Extra bookingsConfirmed with your team
Estimated revenueBased on values you provide
Bookings and estimates are shown separately.
Careful from the first conversation
Patient information stays out of your enquiry.
Please do not email patient details or lists. Before any patient data is processed, the clinic must confirm the relevant contact permissions and exclusions, and agree a data-processing agreement with MorrowTally.
Your team and MorrowTally can also agree how opt-outs, suppression details and campaign bookings will be handled. MorrowTally does not verify your clinic’s legal basis for contacting patients.
EmailCan be scoped for a campaign
SMSDiscussed during scoping
Mention any channel requirements in your enquiry. Availability and suitability need to be confirmed during scoping.
Before a campaign is agreed
Start with possible scope.
Share what your clinic needs. An enquiry starts a discussion about possible campaign scope and what a quote may need to cover. Availability and terms need to be confirmed during scoping.
Make an enquiryA few practical questions
Before you get in touch.
Start with a campaign idea and your clinic type. No patient-level information is needed.
Which clinics is MorrowTally for?
Independent dental, physiotherapy, veterinary, optical and aesthetic practices across the UK.
Do we need a booking-system integration?
No integration is assumed. You can mention whether a booking-system connection or a simple export could be shared for scoping, and we can discuss what may suit your clinic.
How are campaign channels considered?
Mention any channel requirements in your enquiry. Availability and suitability would need to be confirmed during scoping.
How do you report recovered bookings?
We agree how a campaign booking will be identified with your team. Confirmed extra bookings and estimated revenue are kept separate; the estimate uses appointment values your clinic provides.
What should I include in an enquiry?
Your clinic type, campaign idea, and whether a booking-system connection or simple export may be available are enough to start. Please do not include patient information.
One campaign is a good start
Let’s discuss what a campaign could look like.
Your enquiry starts a discussion about your clinic’s needs, possible campaign scope and what a quote could include. Mention whether a booking-system connection or a simple export could be shared for scoping. An enquiry does not confirm availability or guarantee results.